Traditional signs like frames and wall mounted graphics can take up a lot of space, and certain types of signs can have limited uses and design options.
If three-dimensional signage won’t cut it for your needs, floor advertising decals are an excellent choice.
Floor decals for businesses look great on their own or to complement posters or signs you already have.
They are a suitable choice for indoor and outdoor use, completely customisable and cost efficient.
Vinyl graphics will allow you to improve displays, create a better shopping environment and make use of open floor space.
What are Floor Decals?
Floor decals are like large stickers. They are made of printed vinyl, which consists of three main layers.
The base layer is a flexible substrate, which holds the printed design you want. On top of that, there is an anti-skid laminate coating, also referred to as a matte mask. It provides a non-slip surface and added durability, keeping your design from getting scratched, scrapped and discoloured.
The third layer is the strong adhesive that attaches the graphic to your floor surface.
Benefits of Custom Floor Decals:
Consumers see ads everywhere. With the amount of marketing media people are exposed to daily, customers are used to the typical forms of advertising.
Their eyes might even escape right over the traditional wall signs, especially if they are unoriginal or don’t demand their attention.
Floor decals however occupy a more surprising space that’s always in the customer’s line of vision. The more creative they are, the more they will catch the eye.
Flexibility:
Whether you want something fun and colourful or professional and brand cohesive, floor graphics are completely customisable. You can create a design that best fits your needs, including the shape, size, colour, and printed text, graphics and images.
Effective branding:
Branding your space is an essential part of connecting with your customers. Every open wall or floor of your business is an opportunity to incorporate branding and marketing.
But you shouldn’t be focused solely on selling and pushing services. You have to appeal to the customer as a person, and that’s where your company’s brand design comes in.
Cost and spatial efficiency:
Vinyl floor graphics are relatively inexpensive and will last a long time if you apply them correctly.
They require virtually no maintenance – just clean the floors as you used to do before applying the decals.
Their low-cost use makes them a perfect choice for permanent and temporary usage.
Whether you intend to leave them or until they peel or just need additional decor for a special sale or season, floor decals can save you money.
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